The Trulock Group Social Media
Putting it on Lock
Having a strong social life (online and in the real world) is crucial for real estate agents. Equal parts property porn, professionalism and personality, great social keeps Ross and Woody top of mind for buyers and sellers, while letting you know they're "in the know". It's a powerful combo in the world of real estate, where you gotta love your agent and have massive confidence they can get the deal done. Fortunately for us, everyone's favorite father/son team is completely legit — and extremely likable to boot.
Love it or List it
Nothing beats Zillow scrolling, so when advertising a new listing we start with an in-feed carousel with all the specs and data. To keep this listing top of mind, we post stories to remind and notify followers it's still available. But our grand finale is a sexy reel. By capturing unique angles and features of the home, we can give our audience the experience that living in the listing brings.
"I'm basically getting to live my HGTV life every day on this account. It is a dream come Tru(lock)."
Sydnie Collins / Social Media Manager
"Killer content starts with a key. A key to the front door of a Trulock listing."
Chris Hall / Social Media Manager