VeryVera Cookbook Campaign
Seasoned with Success
This spring, Vera Stewart released her highly anticipated second cookbook, The VeryVera Cookbook: Occasions. To get the word out about this exciting new addition and to promote orders, we deployed a social media campaign targeting 29 markets where the VeryVera show airs to get the book in front of an engaged and interested audience.
Our primary goal was to drive visitors to the VeryVera website in order to purchase the cookbook. This was accomplished both by targeting people who already engage with VeryVera social media channels, and also by developing a "lookalike" audience who received the same promotional content.
Compared with a similar campaign run in 2022, we saw significantly improved results (although we do need to give Vera's beautiful new cookbook some of the credit). We’re thrilled with these results, but even more so with the number of books that sold.
“It's important to trust the experts when Media buys are the right fit for advertising. Understanding the metrics behind a campaign of this magnitude and having a strong media strategist to scrutinize the strategy on a regular basis, proved to be money well spent for our Cookbook campaign. Bravo!”
Vera Stewart / Founder
“It was a delight to work with such a legendary figure like Vera. Watching the campaign sizzle with success as it reached major markets and tantalized our target audience was truly gratifying. Our strategy used retargeting to serve up the cookbook to eager customers and the results were simply scrumptious.”
Halleigh Carlson / Integrated Media Specialist