Weird / Smart™


Winning is a combination of two simple things: Getting in front of the right eyeballs and transfixing them. The former is all about strategy, best practices and research. Straight Science. The smart. The latter is about understanding, empathy, beauty and creativity. The weird.


10 years ago, we attempted to change the state bird of Georgia to the Cornish Chicken for Wifesaver Restaurants and Weird / Smart was born.

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