Thoughtfully Crafting Work That Works
Talking to the Trailblazers
From aspiring artists to PhD level nursing candidates, Augusta University’s student body is diverse in age and interests. In other words, there are vastly different audiences AU needs to address. And, while the overall message is relevant across the board, the creative for Undergrad and Postgrad, specifically, needed to focus on their unique targets. Therefore, we created two commercials that were aligned in sentiment, but spoke to two distinct audiences.
Graduate Level Layouts
It was important to differentiate between undergrad and graduate level communications by designing print and collateral that felt like an extension of the campaign rather than a new theme all together.
"The goal was to show that our graduate and postgraduate students are an integral part of our student recruitment campaign, Be Boundless. Partnering with W/S allowed us to capture the essence of endless possibilities at Augusta University. I look forward to work with the team at W/S on future projects!"
Sherita Williams / Marketing Strategist, Augusta University
"So much of what AU offers to graduate students goes beyond the walls of the classroom. It was important for their story to be told holistically. By using real graduate students, we were able to highlight the university's diversity while sharing their stories. So fun!"
Amanda Ferguson / Content Lead
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