Thoughtfully Crafting Work That Works
Augusta Symphony and the Miller Theater are keeping the music alive.
In light of everything that's happened in the last few months, we could all use something to look forward to right now. Augusta Symphony and the Miller Theater are joining forces to let Augusta know that better times are just around the corner, and they enlisted our help to get the word out.
A Bright Look for a Bright Future
With this campaign, we pulled design elements from the branding of both the Symphony and Miller to create something cohesive and new. We chose a bright, happy color palette and fun, bold shapes to get Symphony and Miller patrons excited about the shows coming up this fall.
“Our goal with this campaign is to communicate optimism and celebrate the togetherness of the Symphony and Miller Theater. We love how Wier/Stewart transformed our 'Together We Are Music' slogan into a colorful, upbeat campaign we can use throughout our upcoming season.”
Camilia Mouton / Marketing Manager, Augusta Symphony
“Working with Wier/Stewart feels like working with people who are part of our team and share our mission—the energy of the organization is always captured so clearly! The Miller and Symphony are thankful for the attention to detail, passion for the work, and commitment to excellence that Wier/Stewart executes.”
Katherine Garcia / Assistant General Manager, Miller Theater
“The real fun began when I started splicing both brands' visual DNA into a hybrid that feels like both parents. All shapes are inspired by the building itself—the Miller Theater, home of the Augusta Symphony.”
Leonard Zimmerman / Designer
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