Our Services / Branding
Avoid an identity crisis.
It’s more than a logo. Your brand represents your company, voice and culture, dictating what you say and how you say it. It influences how people feel and think about you and your business. We can create an identity uniquely yours, so you can make a positive and lasting impression.
/ Branding Services
Naming
A well-chosen brand name is integral to your identity. It should look great, sound great, and have a nice rhythm. It should be timeless and tireless, easy to say and read. The only name-calling we do here.
Visual Identity
A great logo is just the top 10% of the iceberg. Your colors, type choices, patterns, layout, voice and ‘vibe’ are the other 90%. The total visual toolkit for communicating who you are.
Logo Design
Is your logo looking dated? Hard to use at small sizes and online? Not reflective of the modern you? Whether evolution or revolution, we’ll help you look your very best. We do that a lot.
Brand DNA
Your company culture is the caramel-y center of your brand. Who are you? What do you stand for? Why do you exist? This guide defines the intangibles about you that radiate outward into real-world interactions with your customers.
Brand Guidelines
Once your brand pieces are all defined, setting them in stone is the next step. When your brand gets out in the wild, it’s imperative to make sure no one gets wild with the brand. Your guide will outline best practices and resources for deploying the brand in the real world.
Scope & Cost
Branding projects have several moving pieces that affect the scope. In consideration is your business category, company size, audience segments and overall visual identity complexities. Hit us up, we’re happy to provide a range.
The Branding Process
Discovery Workshop
Your rebrand begins with a thorough, up-front process of discovery. We’ll dig in and get to know who you are – your values, strengths, competition, what makes you different. We’ll establish your business and design objectives and create the project’s timelines and milestones. Your project’s success depends on a solid foundation, this work is crucial.
Design
We will create a custom logo or visual identity, unique to you and designed for maximum beauty, differentiation, usability, and relevance. We design to the highest standards and always look for our brands to be timeless, not trendy. A successful logo or brand will serve you well for many years.
Rollout
We’ll set you up for success with a complete brand toolkit – your brand guide, suite of logos, colors, type – everything you need to deploy your brand in the real world. We can also work with you on a custom rollout strategy to generate maximum impact, enthusiasm, and success.
Why use us for your rebrand?
Expertise.
We’ve created hundreds of unique and successful brands. We know what it takes to rise above and stand out amongst the visual noise.
More than pretty.
Identity systems must be beautiful and useful. Brands need to thrive in many contexts and communicate across many channels. We create a complete brand toolkit for a tech-forward world.
All eyes on you.
Nothing around here gets made in a vacuum. Each project gets the eyes and input of the full design team, so the final designs are always vetted to be the very best solution.
Out to launch.
Once your new brand is ready, it’s time for a rollout strategy. How you deploy your brand is essential to generating buzz and enthusiasm. We’ll help onboard your internal team so they become your biggest brand ambassadors – so in turn, your customers will.
/ Branding
Timeless is the goal. Right now is the opportunity.
Our philosophy on branding…
A great brand is ethereal qualities made visible, and it needs to thrive in a digital-first world. The medium is the message, so they say, and our identity systems are always flexible and adaptable to wherever your audience interacts with it – because no brand exists in a vacuum.
/ Category Experience
Higher Education
With so many schools shouting for students’ attention, it‘s more imperative than ever to have a dynamic, engaging brand that communicates clearly why you’re their best pick.
Tourism & Destination
Attracting visitors begins with an attractive brand. Let’s show the world how unique and beautiful your destination is, so you’re top-of-mind come vacation time.
Real Estate
Differentiation is key to being top-of-mind when it’s time for your clients to buy or sell. We help real estate brands engage their audiences at every touchpoint, from sale sign to closing.
Law Firms
We help law firms win with clear, refined visuals and messaging reflective of their expertise and professionalism.
Tech Companies
Clear and organized communication is key to demonstrating the value your product brings to your customer’s life. When you have a cutting edge product or service, make sure your brand is, too.
Financial Institutions
Creating trust begins with a strong, unified brand. We help financial houses reflect accessible, tech-forward, and established sensibilities.
Religious Organizations
We’ve helped a variety of organizations reach their congregations and new members with a brand refresh. These days, churches need to get the message out in more non-traditional ways.
Restaurants
We'd give you the shirt off our back, but you probably just need a functional and flexible e-commerce site that makes selling easy.
Multi-Family Real Estate
Differentiation is key in the hyper-competitive rental market. We help clients get their properties branded, marketed, and rented before a single ribbon gets cut.
Medical Practices
Looking at the top of your game is essential to helping clients feel at ease with their biggest health decisions. Meet them in their search with a persona that is confident and professional.
Wealth Management
Creating trust with your audience begins with strong, unified communications. We help wealth managers look like the leaders in their space that they are.
Academic Institutions
We help schools reflect modern, academic and unique sensibilities so they can attract the right students and families.
/ Considering a rebrand? You may actually need this first.
Brand Gestures
It’s time to get your brand out there! You might need:
Strategic Positioning
When your new brand captures their attention, what are you gonna say? Thoughtful, impactful, clear and entertaining communications are more important than ever. For messaging to work, we have to get to work on your Strategic Positioning – a unifying framework for all communications involving anything related to your company, organization or brand.
Website
If your site isn’t helping, it’s hurting. These days, it’s a legit business tool. To create something that will help you reach your goals, you need a partner that understands your business. Beauty and brains – it’s our philosophy on websites and it’s what makes our work, work.
Integrated Brand Campaign
Here’s where the theoretical becomes real (and real rewarding). It’s time for your audience to know who you are and why they need you. We’ll meet them in the media they’re engaging with, with a message that hits home.
Branded Merch
I’m with the brand. Branded merch is about getting you next to your audience. You need to be the shirt they love, the water bottle they can't live without, or the badass little trinket they can't throw away. We make your audience your advocates by making your brand awesome.
