Your Banker, in the Wild

At Queensborough, “here for it” means showing up where life happens, all across Georgia. Our latest campaign puts familiar faces in unexpected places, from bake sales to yoga class to fishing docks, reminding folks that their banker might just be their neighbor, too. It’s a lighthearted, local twist that’s hard to miss. By mixing wholesome fun with real community ties, we’re proving that life happens and Queensborough is already there. Bake sale sign and all.

“We wanted a campaign that showed our bankers as the heroes they are — deeply connected to their customers' businesses and invested in their success. The team at W/S understood the assignment and brought our brand to life with a campaign that reflects the full picture: expert bankers with big-bank capabilities, paired with the personal commitment of a hometown team. I'm definitely here for it.”

Beth Bargeron James / VP, Marketing Director, Queensborough National Bank 

“Leaning into locality, we put each Queensborough banker right in the mix. It's an engaging approach with familiar faces to reaffirm their brand's 'We're here for it' promise.”

Robbie Jordan / Creative Divisional Lead