Augusta Canal

The Challenge

The Augusta Canal National Heritage Area is Augusta’s only waterfront destination with national distinction. They provide historical preservation, environmental conservation and industry, education and outdoor recreation for the enjoyment of locals and visitors of all ages and interests (oh, and our drinking water). It’s an incredibly rare and impressively diverse asset, which is largely under-appreciated by the public.

Our mission, change that. If we could have our audience only understand one thing about the canal (because unpacking it all would take a minute), it would be that it’s a big deal. So we created an identity that matched the scale, service and scenery of the enterprise. The result is both authoritative and approachable, positioning the Augusta Canal as a strong and steadfast manager of the canal’s history, nature and industry.