Golden Harvest Food Bank

Every Meal Matters.

Golden Harvest Food Bank provides immediate resources for individuals and families experiencing food insecurity and has developed an actionable plan to address hunger in our community long term. Through leading and collaborating with an extensive network of trusted partners, resource providers, volunteers and donors, the Golden Harvest Food Bank is able to empower individuals and families by providing them with the most essential basic need in order to help them navigate and overcome unexpected hardships.

Agency Services

Ad Campaigns
Brand Identity
Brand Positioning
Video & Photography

Golden Harvest is doing God’s work. This labor of love, now going on 40 years, has fed the hungry, rallied our communities and constantly expanded to help even more of those that need it. The men, women and children who volunteer and donate make our efforts possible — it’s their love and their generosity that feeds our organization. This fact, coupled with our position as the heart of food distribution, led to our evolution of the brand, expressing both the function and the passion of our mission. It’s optimistic and joyful. It’s humble and smart.

Amy Breitmann / President & CEO – Golden Harvest Food Bank

The new look has a nod toward our past yet communicates the large scope of logistics involved in serving more than 12 million meals a year, while representing our passionate belief that every meal, volunteer, donor, partner and employee matters. We would like to thank Wier / Stewart for the incredible creative work behind our new brand and messaging!

Abby Muehlfeld / Vice President of Marketing – Golden Harvest Food Bank

We are grateful for the inventive minds at Wier / Stewart who took our mission and goals and brought them to life through our new logo, colors, and tagline. So much time and respect were given to our 40-year brand, and we look forward to using this new branding to further our mission of ending hunger in our area.

Abby Paul / Account Manager

This has been one of the most exciting (and eye opening) projects I’ve been a part of here at WS. From learning the 40-year history of Golden Harvest Food Bank, to touring their facilities, to feeling the joy that comes from each of their employees/volunteers, to seeing first-hand the impact they are making in our community and the goals they have for ending food insecurity in our community — they are living out their mission day in and day out. This rebrand truly embodies Golden Harvest Food Bank, past, present AND future!

Rachel Baker / Designer

Tapping into the ubiquitous language of food packaging was a fun way to create a campaign that feels instantly familiar. The visuals help clarify Golden Harvest’s core mission of receiving and distributing food, with humor that highlights their personality and positive outlook on solving this all-too-widespread problem.