Listerhill Credit Union

One Voice, Many Audiences

Maintaining Listerhill’s “tone” across myriad campaigns, initiatives, mediums and targets is the greatest challenge in expressing their brand. Strategically, we hyper-focus on a lot of different targets. And even though we may be talking to radically different people, it’s always in Listerhill’s authentic way.

The beautiful thing about Listerhill Credit Union is that when a member uses the Credit Union to help themselves, they are actually helping others simply by participating in the cooperative. This was something that we thought was a powerful notion to relate to our audience: When I do something for me, like get a loan or open an account, we all benefit. From there, the campaign concept was born and the rest is history.