New Work Wednesday
|October 13, 2021
Aquinas High School
The Trinity of Identity
We recently rebranded a near and dear place to our W/S hearts: Aquinas High School. To breathe new life into the school’s brand and create consistency across communication, we reworked all three iterations of Aquinas’ identity: The Seal, the School and the Athletic. The result is a consistent, timeless and sophisticated suite of assets that convey the history, integrity and spirit of the school, it’s students, staff and alumni. Smart works every time. That’s why, just like these Fightin’ Irish, we don’t believe in luck.
Inspiration
Aquinas’ new School Logo is inspired by the Chiesa di San Tommaso D’Aquino [Church of Saint Thomas Aquinas] plus the letters “A” + “H” are used to create this unique Icon.
“I can’t believe how amazing this all turned out. Wier/Stewart was incredible to work with; they led us through every step of the process and blew us away with their creativity and attention to detail. In partnering with them we got exactly what we were looking for and more.”
Tim Przybysz / Admissions Director
“We are thrilled with the new look designed by Wier/Stewart! The W/S crew has been fantastic as they helped us update our logo and branding while staying true to our legacy.”
Maureen Lewis / Principal