New Work Wednesday
|April 2, 2025
Augusta Canal Authority Branding & Website
Ripple Effect
The Augusta Canal’s brand launch poured fresh energy into one of the region’s most treasured landmarks, blending its rich history with a vibrant future. More than just a historic waterway, the canal is now a hub for recreation, education and community connection—captured through bold visuals, a refreshed logo and a dynamic new identity.
“It’s a real shame, ’cause studies have shown that more information is passed through water-cooler gossip than through official memos, which puts me at a disadvantage because I bring my own water to work. Luckily, it’s provided by the Augusta Canal.”
Tony Minnicks / Designer
When the Canal tapped us to create a digital watering hole for folks thirsty for all things Augusta Canal, we dove in. A fresh layout, interactive trail maps and streamlined donation forms brought the updated brand to life online, seamlessly marrying history with a modern digital experience.
“The Canal is part of Augusta’s history but we wanted the site to be modern and a leader in innovation.”
Eric Odom / Senior Web Developer
Weird / Smart™
Creativity informs everything we do. Likewise, our artistic efforts are guided by our intellect. Weird / Smart is our unique standard for beauty and brains. It’s what makes our work, work.