New Work Wednesday
|August 18, 2021
Augusta Sports Council
Star Studded Lineup
In early 2021 the Augusta Sports Council approached us about updating their identity and bringing them more in line with the values, mission and, most importantly, style of the city they serve. As a partner organization of Destination Augusta, the move couldn’t be better timed.
We took the opportunity to give both organizations a similar uniform, but we let them wear their own shoes (or at least their own color and patterns).
Put Me In Coach
We’ve updated the color palette by adding a bright new green, which feels like the new growth right before the golf crowds come to town. This palette gives the Augusta Sports Council its own identity, while still being part of the Destination Augusta team.
It’s the patterns and iconography where the Sports Council really crosses the blue line. Creating a set of repeating and custom icons instantly set the Sports Council apart and allows them to represent the athletics of our community in everything they do.
“Having worked with W/S in the past to rebrand two of our events, the Augusta Half and the Ray Guy Award, it was a clear choice for us to work with their team again for our new brand. We’re proud to be able to sport the AUG bug along with our friends at Destination Augusta in promoting our city!”
Michelle Naval / Operations Manager
“Designing the athlete sport icons was a challenge and a blast. Freezing an action that unmistakably and visually represents a sport and then redrawing it with just a bendy line… yeah, no problem.”
Leonard Zimmerman / Designer