Burn & Reconstructive Centers of America

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A Place for Healing

The Burn and Reconstructive Centers of America is the nation’s largest burn care network. Not only do they provide world class care for patients of all ages and ranges of injury, their site functions as a repository for information to help everyone identify and care for burns. As such, the hierarchy of information and organization of the site was a primary consideration.

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Organizing for Outcomes

Healing requires more than trips to a burn center. Good patient outcomes are built from understanding available resources, plugging in to support networks and leveraging all available assistance towards the goal: moving past a life-altering injury. Creating a site that was intuitive to navigate was step one in driving positive outcomes. 

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Excellent Taste 

We curated new typography for ZipChef, including fonts with a retro cookbooks-and-fridge-nameplate vibe. The vibrant colors are inspired by their healthy, diverse menu, with lemony yellows and leafy greens. And the checkered pattern denotes both racing flags, for speed, and the nostalgic feel of tiled kitchen floors and checkered restaurant tablecloths.

Check out ZipChef’s weekly menu, and treat yo-self to one of their gourmet, ready-to-bake, home-delivered meals today at www.zipchef.co!

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“Dismantling our entire website and starting from scratch was a daunting task, but the W/S web team handled it perfectly and delivered a site that reflects who we are and where we want to be. We couldn’t be happier with our new site!”

— Jessica Stanford / Burn and Reconstructive Centers of America