New Work Wednesday
|June 3, 2020
Child Enrichment Visual Identity
Brighter Days Ahead
Child Enrichment plays a vital role in our community as defender and voice of the most vulnerable. Relaunching their identity meant creating something that instills confidence in our adult audience, yet comfort and empathy for the children it ultimately serves. Our system and tagline are designed to inspire hope in the middle of heartbreak.
Expanding on the Theme: Pattern
We created a pattern that would appeal to the children based on fun, whimsical shapes that also denoted strength and hope.
“Child Enrichment is a vital program in our community, and we wanted to ensure their brand would clearly communicate who they are and what they do. The new logo is a great touchpoint for succinctly sharing CE’s mission, and the brand visuals reflect the optimism and hope they bring to each family they care for.”
Rachel Baker / Designer
Bringing it All Together
Creating the identity for a non-profit always means providing them with a toolkit they can use without necessitating a lot of help. We don’t want them diverting valuable resources away from their mission. So, in these cases, we like to go the extra mile to set them up for success down the road.
“The Wier / Stewart team helped us create a brand that better explains the importance of our mission and gives a window into what we do. They managed to create a logo that incorporates hope, adversity, healing and protection all in one and a new tagline that sums up what we want every client who walks through our door to know.”
Kari Viola-Brooke / Executive Director
Weird / Smart™
Creativity informs everything we do. Likewise, our artistic efforts are guided by our intellect. Weird / Smart is our unique standard for beauty and brains. It’s what makes our work, work.