New Work Wednesday
|June 15, 2022
Crawford Square Food Truck Fridays
Meals with all the Feels
Where there are food trucks, there’s fun. They bring people together—which makes them the perfect addition to all kind of events. When Crawford Square approached us to create an identity for their summer event series Food Truck Fridays, we were all-in.
We captured the positive spirit of food truck culture with a bold illustration. The big arrow and checker pattern captures an Americana-Diner vibe, and the groovy typography evokes a playful attitude. Our tribute to this cultural staple conjures up the open road, summertime, good friends, good times and delicious food.
“Hungry? Us too. Nothing beats a food truck to keep you fueled up for summer and for this one it was all about keeping it fun and fresh.”
Robbie Jordan / Production Lead
Weird / Smart™
Creativity informs everything we do. Likewise, our artistic efforts are guided by our intellect. Weird / Smart is our unique standard for beauty and brains. It’s what makes our work, work.