New Work Wednesday
|May 21, 2025
Crawford Square Paid Media Results
Targeted Buys, Measurable Impact
We’ve partnered with Crawford Square Real Estate Advisors for years. And every year, we love finding new ways to raise the bar. Most recently? Taking the reins on paid media buys for their event marketing. On paper, it sounds light and fun (and to be fair, some of the ads do feature adorable puppies). But behind the scenes, this was a serious strategic puzzle: eight properties with 40+ events, all on different dates.
It was no small feat getting the right messages in front of the right audiences at the right times. Still, early results from the first few events are in, and it’s looking like a win. Whether it’s the targeting strategy or the puppies doing the heavy lifting, we’ll call it a team effort.
Our first 4 completed events are averaging a 3.4% CTR.
*CTR industry falls between 0.9–1.6%
“Growing our partnership with Crawford Square into paid media has been so exciting! Watching their events flourish with the added support from our team is incredibly rewarding. It’s a blast working with Crawford Square and now with Layton in the mix, we’re truly a dream team!”
Lauren Carver / Account Manager
“Running media for Crawford Square has been such a joy. Each property brings its own unique character, and getting to work with them both individually and as a collective has been incredibly rewarding. It’s been exciting to dive into new markets, learn what resonates locally and continuously fine-tune our strategy.”
Layton Bell / Integrated Marketing and Media Specialist
Weird / Smart™
Creativity informs everything we do. Likewise, our artistic efforts are guided by our intellect. Weird / Smart is our unique standard for beauty and brains. It’s what makes our work, work.