New Work Wednesday
|October 11, 2023
Georgia Cancer Center: Here to Win Campaign
Game On
The kickoff to our Here to Win campaign is starting small but smart. Mainly visible at the Augusta University Christenberry Fieldhouse, we’re creating a sports / Cancer Center hybrid to raise awareness for the mission and wherewithal of this community’s crucial asset, the Georgia Cancer Center. We’re aiming to make a splash by getting the athletes and the fans involved and creating a sense of excitement at this Fall and Winter’s upcoming events.
“When Augusta University Athletics joined with the Georgia Cancer Center, our challenge was bringing together semi-related brands around one great cause: winning the battle against cancer.”
Alex Wier / Founder, Chief Creative Officer
Weird / Smart™
Creativity informs everything we do. Likewise, our artistic efforts are guided by our intellect. Weird / Smart is our unique standard for beauty and brains. It’s what makes our work, work.