New Work Wednesday
|April 13, 2022
Golden Harvest Food Bank
Every Meal Matters
It’s the dawn of a new era for Golden Harvest. We needed to distinguish their role as a food bank, distinct from a food pantry. We kept their incredible stats front and center and communicated their amazing multiplication of resources on the donor side. We used bold, food-centric imagery and emotional language to draw the audience in, ultimately educating them on the importance of Golden Harvest’s mission and just how elite and crucial of an organization they are.
“The new look has a nod toward our past yet communicates the large scope of logistics involved in serving more than 12 million meals a year, while representing our passionate belief that every meal, volunteer, donor, partner and employee matters. We would like to thank Wier / Stewart for the incredible creative work behind our new brand and messaging!”
Amy Breitmann / President & CEO