New Work Wednesday
|December 12, 2018
Boom goes the Dynamite
Beer & Coffee:
The true loves of W/S come together in one project.
As anyone who knows us knows, we’re big fans of beer around here. And the only thing that comes close to challenging beer’s title of favorite office beverage is coffee. It’s a pretty hotly contested race. So, as you can imagine, we were totally stoked to the max when Savannah River Brewing and Buona Caffe got their coffee all in our beer and vice versa. Truly two great tastes that taste great together wrapped up in a can courtesy of their biggest fans.
Inspiration
“In packaging, which we like to call ‘the battle of the shelves,’ it’s all about getting the consumer to pick up your product once. If it’s good, and Wired Dynamite is, the rest is gravy (or coffee flavored beer, which might be better).”
Alex Wier / Founder, CCO
“When the beer is named Dynamite, you gotta blow it up. Since the original reference was to James Brown, we decided to kick this up a notch and make it look like fireworks with a musical theme – for beer.”
Leonard Zimmerman / Designer
