New Work Wednesday
|July 16, 2025
JOYE! in Aiken Paid Media Results
Creative That Resonates
For 2025 we gave JOYE! in Aiken a fresh new look brightening the palette and leaning into the theme of Living Joy and Feeling Joy. With social and out of home placements for the Christmas special, the festival and the camp hitting all the right notes, this campaign struck a chord and produced results worth celebrating.
We saw an impressive increase of 2 million impressions compared to the previous year, along with a 0.19% lift in overall click-through rate. These gains highlight the continued growth of JOYE’s brand presence and audience reach.
“Always exciting to help with JOYE! in Aiken’s paid media. It’s rewarding and fun to bring this amazing nonprofit to life across the CSRA and into cities like Columbia, Atlanta and Charleston.”
Layton Bell / Integrated Marketing and Media Specialist
Weird / Smart™
Creativity informs everything we do. Likewise, our artistic efforts are guided by our intellect. Weird / Smart is our unique standard for beauty and brains. It’s what makes our work, work.