Listerhill’s Summer Loan Campaign

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Have more fun(ds).

As an incentive to get some loans out the door, Listerhill Credit Union began offering cash back on a variety of loan products earlier this year. This campaign highlights a variety of fun lifestyle items, focusing on all the possibilities a little extra dough provides — especially those that people can enjoy during quarantine.

Texture, color blocking and upbeat lifestyle imagery creates the clear message that a Listerhill loan can help our audience have what they want… and they’ll even pay you to get it.

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Listerhill’s loan program not only provides for life’s necessities — but also for everything that makes life fun. On top of that, a cash-back bonus enables their members to do even more.

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Since April, Listerhill has seen a remarkable resurgence in their loan growth. In the first eleven weeks of the campaign, branches have exceeded their loan goals seven times AND they have given nearly $420,000 in cash back to their members. Talk about a win-win.

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“We trust the team at Wier/Stewart when we need to create an integrated and comprehensive campaign that our very growth depends on. They always do a great job crafting the right message for the right time!”

— Drew Edwards / Marketing Project Manager