Planting Potential, Harvesting Results
Our new Grow Greater campaign for Seeds ‘n Such is our latest (and probably one of our best) examples of the whole weird/smart methodology producing serious fruit (pun intended). Led by data gained from our previous forays into marketing this seed slinging juggernaut, the messaging, palette and imagery were all built to optimize our creative based on the insights gained by our crack marketing team. And even though our parameters got tighter, we pushed what worked in a glorious deployment of beautiful and dynamic assets, all across mediums we knew would have the greatest impact.
From bold graphics to seamless animation, every element was crafted to capture the joy of gardening and the satisfaction of reaping the fruits of your labor. It’s a campaign that resonates strongly with our target audience, gets them to engage (aka buy some seeds) and is currently making Seeds ‘n Such Grow Greater than ever before. |
