New Work Wednesday
|November 12, 2025
Retro Firewood Branding & Website

Hey, Hot Stuff.
There’s nothing more old school than a fire. It’s kind of like nature’s tv. So, when Retro Firewood got us on board for creating their identity, it was a clear case of “don’t overthink it” for us. I mean, they named it Retro, so we leaned into it.
After establishing a brand that clearly differentiated them among their competition, we went to work on their e-commerce website, firing up Retro’s online retail presence. And, although it was August, we cranked up a raging outdoor fire to gather the content we’d need to support our marketing efforts.
Retro Firewood is a great partner—we’re totally stoked to continue building this brand.





“Yes, I shouted ‘fire!’. I shouted many things!”
Tony Minnicks / Designer







Weird / Smart™
Creativity informs everything we do. Likewise, our artistic efforts are guided by our intellect. Weird / Smart is our unique standard for beauty and brains. It’s what makes our work, work.