New Work Wednesday
|June 18, 2025
SimTurf Branding
Elevating the Game
SimTurf is elite. In the broad and burgeoning industry of artificial turf, these guys are aces. Problem was, they didn’t really look the part. We evolved their brand to embody the blend of sophistication and fun (after all, it is golf) that would resonate with their audiences. Our mark nods to the global reach of this fun, family-owned company who gives their customers the unparalleled joy of playing the game anywhere. As clients go (and as their tagline reads), these guys are Simply the Best. Shoutout to Gonzalez, Louisiana and the whole Hughes crew.
“SimTurf’s new branding reflects who they are as a company; professional and polished yet fun and approachable. Really teed up a look that hits the sweet spot here!”
Virginia Rutland / Account Manager
“What are we talking: Skins, Acey-Deucy, Bingo Bango Bongo, Sandies, Barkies, Arnies, Wolf, what?”
Tony Minnicks / Designer
Weird / Smart™
Creativity informs everything we do. Likewise, our artistic efforts are guided by our intellect. Weird / Smart is our unique standard for beauty and brains. It’s what makes our work, work.