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New Work Wednesday

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January 21, 2026

SimTurf Email Marketing


Teeing up Clicks

For SimTurf’s email campaigns, we focused on consistency, clarity and content that earns its way onto the green, by sending multiple strategically timed emails each month that favor relevance over noise. The punny creative and targeted strategy delivered an average open rate that’s a clear sign we’re hitting the fairway with the audience.

Results from our first six months:

Average Click Rate
+2.5%
Average Open Rate
+48%
Average Open Rate
Double Industry Standard


By focusing on timing, relevance and intent, we showed that optimization over volume, can make a real difference.”

Adam Wadding / Senior Digital Marketing Strategist



Digital marketing for a golf simulator turf company might sound niche, but for SimTurf, we’ve been teeing up nonstop wins through SEO, blog content and email marketing.”

Virginia Rutland / Account Manager

Weird / Smart™

Creativity informs everything we do. Likewise, our artistic efforts are guided by our intellect. Weird / Smart is our unique standard for beauty and brains. It’s what makes our work, work.

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