New Work Wednesday
|November 10, 2021
Textron Ground Support Equipment
Hire Ground
Upon the launch of their newest production facility in Bartow, Georgia, Textron was in need of a talented workforce to get their ground support equipment center up and running—a 0-to-60 challenge. We created a two-fold campaign that functions as an opening announcement, and engages locals with exciting creative encouraging them to forge a new career with Textron.
Our digital strategy is comprised of geo-targeted display and social ads, and our traditional component utilizes billboard messaging at major thoroughfares and movie theater pre-reel video.
Towbarless in Bartow
Our campaign landing page carries creative messaging through to final application steps. Additionally, we produced an exciting 30-second video to engage theater-goers during pre-preview time.
“Working with an already-strong brand like Textron is more about building upon a legacy than creating something out of left field. The folks at Textron were a joy to work with and we enjoyed helping them in their mission to get keep the world moving.”
Rachel Baker / Brand Lead
Weird / Smart™
Creativity informs everything we do. Likewise, our artistic efforts are guided by our intellect. Weird / Smart is our unique standard for beauty and brains. It’s what makes our work, work.