New Work Wednesday
|September 10, 2025
Textron Specialized Vehicles Internal Campaign
Excellence Never Rests
Even when you’re one of the most highly sophisticated manufacturers in your field, you gotta stay motivated. Our campaign for Textron Specialized Vehicles was created to bolster pride and focus across all facilities, keeping leadership and team members honed in on owning their areas of expertise. The design is intended to be unexpected enough in the space to grab attention, quickly delivering its succinct and memorable message to the masses.
We love stuff like this. It works. Turning a blank wall into a brand touchpoint builds pride on the inside that delivers results on the outside.
“When we kicked off this campaign, the goal was to celebrate the work that every team member at TSV puts into what they build. This campaign is about fueling pride and encouraging coworkers to continue building with that pride and energy.”
Josh Larsen / Account Manager
Weird / Smart™
Creativity informs everything we do. Likewise, our artistic efforts are guided by our intellect. Weird / Smart is our unique standard for beauty and brains. It’s what makes our work, work.