New Work Wednesday
|April 9, 2025
The Hive Branding
Bringing the Sting
When a client asks us to build the buzz, we don’t just deliver, we swarm. That’s exactly what happened when McKnight Engler tapped us to develop the brand identity for The Hive, a bold new Planned Urban Development just off Exit 1 in South Carolina. Inspired by North Augusta’s own Yellow Jackets, we leaned into high-energy visuals and a striking color palette that packs a punch: dark blue, gold and unmistakably bold.
“Sometimes you have to break a lot of eggs in order to make a good cake.”
Leonard Zimmerman / Designer
Weird / Smart™
Creativity informs everything we do. Likewise, our artistic efforts are guided by our intellect. Weird / Smart is our unique standard for beauty and brains. It’s what makes our work, work.