New Work Wednesday
|September 9, 2020
The Usry Firm
Building on a solid foundation.
The Usry Firm’s reputation is built on Grant Usry’s broad experience and an authentic passion for his clients. Creating an effective and appropriate identity for the firm meant reflecting these principles in the mark, the supporting color palette and typographical choices. The result is a brand that presents these ideas in an approachable, sophisticated and very lawyerly manner, relating a sense of confidence and competence to his audience.
“This firm is a solo practice over a decade in the making. The main goal from the very beginning was not just making sure that anyone accused of a crime knows we are here and ready to dedicate our time and expertise to them and their loved ones, but making sure potential clients knew WHO it was that was waiting to help them. Wier / Stewart is overflowing with creative talent that took an idea difficult to articulate and turned it into an actual image that you can see, feel and most importantly, relate to. This visual is true to its intended purpose and I am forever grateful to the W/S team for taking it and making it real.”
Grant Usry / Attorney at Law
Drawing inspiration from the environment.
The Usry Firm offices are locate in beautiful, historic Enterprise Mill in Downtown Augusta. We drew inspiration from the tones and textures found in this meticulously restored property. Good bones. Great characteristics of a structure and legal advisor.
“New branding, new photography and new stationery is the perfect way to get a new venture rolling on a good foot. Especially one where confidence is everything. For The Usry Firm it was essential they felt established, strong and capable right from the get go.”
John Robeson / Designer