New Work Wednesday
|June 25, 2025
USC Aiken Social Media

Success (x 1 Million)
Since April, our social coverage for USC Aiken has been hitting all the right notes, and the numbers show it. From milestone moments to memory-making celebrations, the content we’ve helped shape has sparked big reactions and even bigger reach (think: millions of impressions). Whether we were spotlighting graduates, communities or core values, we paired strong storytelling with sharp strategy to make it all resonate. Big thanks to the partners, families, and fans who showed up and shared it with us.


“W/S doesn’t just post fluff—they think about what will work for us. The social strategy is bright and true to who we are. Their approach isn’t just about making content but about introducing compelling stories. And it shows. People notice, and we feel proud of what is going out.”
Chris Cardelli / Creative Director, Marketing and Communication
University of South Carolina Aiken


“USCA has been such a fun account to work with. They make it easy to capture their biggest moments throughout the school year!”
Sydney Smith / Social Media Manager
Weird / Smart™
Creativity informs everything we do. Likewise, our artistic efforts are guided by our intellect. Weird / Smart is our unique standard for beauty and brains. It’s what makes our work, work.