Cyber In The City
The Georgia Cyber Center is the nation’s leader in cybersecurity. They needed to look like it.
Creating a Visual Language for Cyber
As the tip of the spear in the nation’s efforts to lead a revolution in cybersecurity, the Georgia Cyber Center’s mission is critical to the future of our country. To achieve their goals, they need the best and brightest from the government and the private sector to understand their importance and to see them for what they are: the United States’ leader in the battle for digital dominance.
No Pressure
Building the online home for the entity that defines digital excellence - that’s a tall order. Smart design and subtle, graceful movement were just as key to creating the appropriate tone for the site as the thoughtful content hierarchy.
In a (Ginormous) Nutshell
Although the video for the grand opening was massive in physical scale, it was incredibly spartan in copy. Expressing the mission, intent and function of the Georgia Cyber Center succinctly was as big a challenge as developing the imagery and animation to support it.
Attracting Collaborators
The Georgia Cyber Center was created to foster collaboration and innovation, because it’s only through public and private working together, sharing strengths and common vision, that we can dominate in the cybersecurity space. We developed their communications to attract. As of today, both buildings are filled with a third facility in the works.
A Video of Epic Proportions
For the ribbon cutting of the Shaffer MacCartney building, which makes up the second half of the Georgia Cyber Center, we were asked to create the biggest (metaphorically and physically) video we've ever done. Not only were we dealing with a massive digital canvas, we were tasked with articulating the vision, culture and importance of the facility, and of cyber in general, for our community, region and nation.
“The video does a great job communicating the Georgia Cyber Center's vision to lead a revolution in cybersecurity. The message is clear, the Georgia Cyber Center is a bridge between the learners of today and the jobs of tomorrow.”
— Michael Shaffer / Executive Vice President for Strategic Partnerships and Economic Development at Augusta University
“Wier / Stewart delivered exactly what we were looking for in a website that is as unique and spectacular as the Georgia Cyber Center itself.”
— Eric Toler, Executive Director
GBI Partnership
In our ongoing collaboration with the Cyber Center, we partnered with their partners, the Georgia Bureau of Investigation, to create a case study telling the story of their symbiotic relationship.
The Takeaway
Where we’re going, we don’t need roads.
What we have to say about it.
“At the end of the day, a lot of this work ended up being about precision and efficiency. Tech-y doesn’t really tell the story of the Cyber Center. It’s more about excellence, intelligence and partnership than it is about 1s and 0s.”
— Alex Wier, Founder & CCO
“We wanted the design of the Georgia Cyber Center website to feel like walking through their physical doors for the first time. The state of Georgia has made the investment in a campus that matches their goal of leading a cybersecurity revolution.”
— Wes Childers, Director of Interactive & Digital
“With this website, we didn't want it to feel like another government site. It needed to be visually interesting. We needed a way to let people enjoy browsing and not feel lost after a few clicks. We achieved that perfectly.”