The Junior Tournament for
Major Talent
It’s all tee’d up.
For the past few months, we've been handling social media for Sage Valley's Junior Invitational, the most prestigious competition in junior golf. As the club has meticulously prepared to host the tournament, we focused on thorough, smart planning to set the stage for the event. Across all Junior Invitational channels, we built interest for the popular contest to set the scene for the week when the players descend on Sage and battle it out.
Agency Services
Social Media Strategy
Content Creation
Publishing & Reporting
Here’s The Situation.
The Junior Invitational at Sage Valley has some serious prestige among hardcore junior golf aficionados. Our task was to up the engagement and overall awareness of this tournament and its players for the enthusiast and casual golf fan. This meant, we needed coverage. Lots of it. We deployed a team of specialists to cover tournament action, human-interest stories and the beauty of the venue — the one and only, Sage Valley Golf Club.
Here’s The Results.
Follower growth over 100% and over 50,000 engagements. Good looking scorecard if we do say so ourselves.
The Strategy
Great social starts with useful content and conversation starters that are strategically designed to help support brand goals.
In this case, we wanted The Junior Invitational at Sage Valley social to be represented in a way that informs and entertains the audience about the tournament and players in a fun way, while also bringing awareness to emerging audiences.
The Best. Around.
When it comes to junior sports, the Invitational at Sage Valley is the most prestigious and storied. The JI is the most elite event in all of junior golf, with an alumni list that has gone on to win more than 280 million in career tournament earnings. When it comes to the best in the game, the Junior Invitational is the one that every young golfer wants to play in.
Seriously Fun.
The JI is the only tournament that hosts its entire field. It's bound to be a good time not only on, but off the course. From night golf on the par 3 course to Nike night, the JI knows how to have a good time. It's a prestigious event, but it's still all about the golfers and building connections around the game of golf.
“Content. Prestige. And bagpipes at 8am. That was the name of the game for the Junior Invitational at Sage Valley. This project was years in the making and I could not have been happier with the quality of work our team put out. I loved being behind the camera and working with the JI team to position them in a way that echoes the fun and top of the line atmosphere of the tournament. Junior Invitational week really is as special as it looks.”
— Chris Hall, Senior Social Media Manager
So this happened.
What does that translate to in real-world metrics?
In Summary
It's no mistake that invitational is in the name. Playing at Sage Valley is an honor, even for these juniors golfers who are at the top of their game. Past participants are succeeding at every level of golf with many having already played in the Ryder Cup, Masters, U.S. Open and the Open Championship, and some even taking home the trophy. It's not a question of IF these juniors will win again, it's WHEN.
The Takeaway
It’s our happy place.
In Our Words.
“The Junior Invitational at Sage Valley has spoiled me when it comes to event coverage. A beautiful course, strawberry cake, meeting Tim Tebow, Nike Night and the most elite junior golfers in the world: the content writes itself.
We aced tournament coverage!”
— Stefanie Bloedel / Social Media Manager
“From the cake to the coverage, talk about a hole-in-one experience! At the start of this tournament, I couldn’t tell you the difference between a birdie and a bogey. Now, I can at least pretend to know what I'm talking about. Fore!”