When it comes to insurance,
Mantle has you covered.
Handled with care.
Mantle Insurance delivers locally-established, custom-fit insurance solutions to provide the most appropriate coverage to individuals, families and businesses in the CSRA and beyond. As an independently owned team of experts with decades of experience, Mantle Insurance helps policy holders proactively manage risk and handle the unexpected in a personable, smart and effective way.
Agency Services
Naming
Strategic Positioning
Branding
Visual Identity
Website Development
Collateral Design
Merchandise Design
Experience meets empathy.
The world of insurance is populated by myriad independent agents attached to massive, national brands and local agencies no longer in control of their own policies and practices, having been recently bought out. That makes Mantle a breath of fresh air. But, regardless of ownership, what always separated this team from the competition was 2 fold: real concern for clients and broad experience. That manifests itself in accessibility and a focus on service beyond what any Allstate agent is able to match. Proactively assessing needs based on vast, experience-based knowledge of the insurance eld and then being there when things go sideways - try getting that from some faceless, corporate entity. It's high-level execution plus genuine concern.
A Man(tle) for all Seasons.
Launching a new brand in the insurance space necessitates creating an identity that is memorable and elevated from the competition. We positioned Mantle Insurance as established and trustworthy — a company that will be transparent about your unique coverage needs, and responsive if (or when) things go sideways. The name "Mantle" evokes authority and partnership, i.e. "taking on the mantle of handling your insurance", which inspired us in creating Mantle's strong, recognizable mark and brand identity that will help them engage their audience and create long-lasting relationships built on mutual trust.
Setting our Sites
Insurance is a complex industry for consumers to navigate, so our approach to the website was centered on approachability and user-friendliness. Clean design and smart, interactive content styling clearly presents the various services Mantle offers without bogging down the viewer with industry lingo and labyrinthine pages.
“Partnering with Wier / Stewart was the absolute best first step to ensure Mantle Insurance would launch in the market successfully. From the very first meeting we knew the team would provide not only the sharpest branding package, but they would provide one that felt like us. Mantle is a locally owned and locally established company who wanted to express their commitment to community through their work. We knew Wier / Stewart was the only choice when it came to coming along side someone to help tell our story in a creative way.”
Matt Murphy — Director, Mantle Insurance Agency
Leonard Zimmerman – Designer
“The word ‘mantle’ has several definitions and I tried to fit them all into that little logo.”
The Takeaway
A Man(tle) for all Seasons
We gotta say.
“The Mantle team made this project such a fun and informative one to work on, from start to finish they were amazing. This all comes to life through their brand which our team knocked out of the park by perfectly emulating their approachability, experience and knowledge.”
— Ashley Cassedy / Account Manager
“It's a pretty straightforward site. Our focus was developing it with room to grow in the future and making sure that the site felt simple but never basic.”