Via leads with
A Heart For Minds.
Breaking New Ground.
The Jud C. Hickey Center for Alzheimer's Care has roots in Augusta going back to the 1980s, and has been an integral part of our community since its founding. It's so much more than just a day center for loved ones with Alzheimer's and Dementia. Innovative care has always been their core mission. Their dedicated staff develops unique and effective programming for members; an always-fresh and metrics-based 'curriculum' that keeps each day engaging and uplifting for those in attendance.
Agency Services
Strategic Positioning
Branding
Visual Identity
Campaign Development
Collateral Design
Merchandise Design
Brain Trust.
Via Cognitive Health is on the verge of big, exciting changes. Not only are you breaking ground on a brand new, beautiful space, no one else in our region is doing what you do—offering a great alternative to the typical daycare center.
Via is all about positivity, joy, hope, relationships—and not only that, you offer scientifically-based programs with measurable results that help slow cognitive decline, giving hope to members and more quality time with loved ones to families. Health club, yes; daycare, no. We’re expressing these brand promises and tenets with one cohesive look—joyful and vibrant, smart and approachable.
Via’s visuals, tone, and messaging work in tandem to remove the stigma and fear around a life-altering diagnosis and its implications. Because the prospect of Dementia or Alzheimer’s doesn’t have to mean a decline in quality of life—in fact, Via is working to make them the best years possible. The brand celebrates this new journey—new path—and the more positive outcomes available to members at Via Cognitive Health.
A Heart For Minds
The people and programs at Via Cognitive Health are both focused on mitigating the effects of Alzheimer’s and dementia in patients and families.
A scary and irreversible journey, losing cognitive function not only robs you of mental faculty, it impacts your social life as well. In our search for a new moniker for the center, we wanted to accurately denote its function via the descriptor, while landing on a name that was hopeful, memorable and aspirational.
“We have had a great time working with the Wier / Stewart team. They took a lot of time understanding our dementia programming and the best way to communicate our goals. Our families and members, board of directors, and volunteers have been thrilled with the new vibrant logo and messaging!”
Jennifer Pennington — Executive Director, Via Cognitive Health
Rachel Baker – Brand Lead
“What an absolute joy to work with people who have dedicated their lives to making the all-to-ubiquitous journey of cognitive decline a much more hopeful experience. We can't wait to watch Via's bright future unfold, both in our community and beyond.”
The Takeaway
It’s a Brighter Spark.
We gotta say.
“When we first began this project we were all excited to be involved with such an impactful cause that hits close to home for many. Early in our process we had the opportunity to spend the day with members participating in some of their daily activities. This allowed us to have a front-row seat to the spark that ignited in each member as they engaged with us, the program and others. They were a huge inspiration in the rebrand that will help this program Via reach more people in the community, and beyond.”
— Ashley Cassedy / Account Manager
“The stakes are high when you’ve been trusted to shepherd a community brand with this much equity into a new era. That’s not lost on us. Extremely proud to be connected to this organization.”