Destination Augusta Event Planners' Campaign
Conference Confidence
As our hometown's tourism game-changers (and number one fans), Destination Augusta is also the key player in recruiting and persuading meeting planners from all over the nation to host their conferences right here in Augusta. Using elements from 2020's Come See Augusta campaign aimed at broader tourism, we created a succinct version that was unique to them and specifically targets meeting planners, revealing all the benefits of Augusta as a host city.
The Host with the Most
To make this campaign evolution visually distinct, a new water motif and pared-down blue and yellow palette reinforces the uniqueness of hosting a conference at a river-focused destination. Refreshed copy and new photography also shifts from a general audience to being meeting planner and conference attendee-focused.
"Our up-and-coming city is not only a great place for personal trips, but also has all the amenities a large conference could want or need. It's so rewarding to be part of the process of letting the wider world know about our great destination."
Rachel Baker / Brand Lead