All In Augusta
We're going "all in" on this one.
Home sweet home. We love Augusta, but realize our beloved hometown doesn’t always get the attention it deserves. So when the Augusta Convention & Visitors Bureau (via First Community Development) sought a partner to develop branding and collateral for a new capital campaign focused on making our stomping grounds a better place, we "got up offa that thing" and got to work.
Heck, we love downtown so much we bought a building on Broad Street 7 years ago. Then, we bought the building next door in 2017. We’re pretty stoked to be working with a group determined to make our neighborhood a better place.
The Challenge
All In Augusta’s identity is the first (and, initially, the only) thing anyone sees that represents Augusta’s forthcoming downtown development, way before any renovation begins.
Branding Goals
Build momentum
Be memorable
Unify and rally our community
Our Solve
Moving forward – literally. All in Augusta’s new identity represents a forward-thinking initiative with thoughtful construction and the visual heft to communicate a dynamic and growing Augusta.
Color
This palette represents Augusta coming together. The blue and green will be used as a gradient, representing land and water coming together (at the renovated Commons), the history of downtown meeting new opportunity and business, and people from all over Augusta enjoying the melting pot of downtown.
The Arrow
The arrow element of the icon can be used as a bullet point or for emphasis where appropriate.
Pattern
Forget painting the town red – we want to see it painted with this subtle repeating pattern.
Capital Campaign Brochure
"I'm incredibly excited about chairing the "All In Augusta" campaign for the Augusta Convention and Visitor's Bureau. There's so much energy, enthusiasm and excitement in our community and I firmly believe this is a campaign where we can visibly coalesce all the good will while taking our city to the next level."
Deke Copenhaver / Campaign Chairman
"It's perfect timing. Augusta is on the verge of the boom we've been waiting for. Just look at the number of cranes in the sky throughout downtown. I'm encouraging all business owners and community leaders to back this campaign."
Daniel Stewart / President, COO
Join us and go "All In".
Learn more about the campaign and reach out via the Augusta CVB website here.
