Always Something You Campaign
Technicolor Is So In
After a fun and successful multi-year run of our "Make a Day of It" campaign for our perennial partner Crawford Square, it was time for a reboot. Having acquired several new multi-tenant retail properties since the first campaign, our task would be similar but would now touch more locations across the US.
Our refreshed campaign, "Always Something You," speaks to the diversity of experiences and fashion finds that shoppers can discover at Crawford Square properties. The biggest challenge was to create a theme and design style that could work in Knoxville, Montgomery, Louisville—any shopping destination under Crawford's purview.
We designed and executed a two-day styled fashion shoot with eight models, covering all four seasons, on a green screen background, showcasing a variety of different scenarios. These images are then placed on custom-illustrated backgrounds reflective of their destinations, whether Pinnacle at Turkey Creek, The Shoppes at EastChase, Westport Village (and more). This also helps us capture the spirit and personality of these fun locations without shooting on-site.
If you need us, we'll be spending the summer shopping, dining and strolling these fab, technicolor destinations.
“It takes a village to pull off a campaign this detailed and successful. From creative direction, to nuts-and-bolts planning, to casting models, curating fashion and accessories, perfecting hair and makeup, to design, animation and final product—everyone on the team stepped up to the plate to make this campaign awesome. And kudos to Crawford for trusting us with the process!”
Rachel Baker / Senior Brand Lead