BRCA Foundation Website
Back for Seconds
After the success of the Burn and Reconstructive Centers of America's new website launch in 2020 the team was back again for round two, this time tackling their Foundation. With everything from online courses, to podcasts, to their very own superhero (shout out to Phoenix Powers!), we had a lot of ground to cover.
Flame of Knowledge
The BRCA Foundation is an educational resource goldmine. They work to provide continuing medical education for care providers as well as teach burn safety and prevention to kids. By providing accredited classes for physicians right on the site AND coloring books/resources for teachers and kids, we were able to speak to both audiences.
Are You My Mother?
As an arm of BRCA, the Foundation's website needed to have a similar look and feel to the mothership, while still retaining its autonomy. Structure, colors and branding emulate the main BRCA website, while content, callouts, CTAs and integrations strike out on their own.