Cingo Hero of Your Home Video
Not All Heroes Wear Capes
But, in this case, where we make the embodiment our demographic target (aka Melissa Mom) our champion, she actually does. It's all part of telling the ever-expanding story of our friends at Cingo. Total home protection is a novel concept and one that took some very thoughtful consideration to unpack. The real trick — getting it done in :60 while maintaining the interest of our audience. A collaborative effort, to say the least.
"Working with W/S on this project, specifically Amanda and Kristine, was such a delight! From kickoff to talent search and prop design to filming and review, they created a space for candid conversations about progress and direction of the project. In the end, Cingo ended up with a professionally-produced video that succinctly—yet in detail—tells our story. To the account managers and design team working behind the scenes, we thank you for taking our broad-stroke vision and fine tuning it into something we are proud to showcase."
Azalea Moore / Director of Brand Strategy
"This video was a true collaboration. We created a piece that checked all the boxes, but also built great relationships in the process. Can't wait for the next one!"
Amanda Ferguson / Content Lead
