Credit Where Credit's Due
Sign-Up of the Times
For our Spring credit card campaign, we set a marketing goal of 200 funded cards and a BHAG (big, hairy, audacious goal) of 300 funded cards. The marketing goal would represent a 25% increase from our Fall campaign results (160 funded cards) and an 88% increase if we hit our BHAG. Our Fall campaign represented the highest number of cards we had ever opened during a new account acquisition campaign, which was the first that we had done “in-house.”
For our Spring campaign, our focus was not only to drive applicants toward our promotion landing page (which was not only visually appealing on any device, but super-fun to stare at!), but to create a simpler application that would increase volume. We also simplified the design on our mailers to lower printing costs and were able to cut overall mailing costs in half from the Fall campaign while increasing ROI.
The Results
During our two-month credit card promotion, we funded 625 new cards – representing 291% growth over our Fall campaign and more than two-thirds of our new credit cards for all of 2018!
“We asked W/S to bring this credit card campaign to life in a way that looked and felt like us and they delivered! Thanks to their great design instinct and our dedicated account managers, this campaign performed better than we could have possibly imagined. Thanks W/S!”
“I love working with W/S because I know they are always going to give us an edge with our ability to think critically and strategically while also having a lot of fun with the project!”
Converting Digitally
Our artwork was incorporated into the existing Listerhill Credit Union website for a seamless awareness experience.
“Crushing goals is always nice. Doing it with some really good looking stuff is a bonus. Shout out to the whole design team for always keeping our friends at Listerhill buttoned up.”
