SlumberPod Pet
No More "Ruff" Nights
Back in the summer of 2018, SlumberPod launched their Kickstarter campaign to make their portable privacy pod a reality and make traveling with a kid 200% easier for everyone involved. Early on in the development process, they realized pet parents could benefit from their product and the idea for SlumberPod Pet was born.
Put a Paw on It
OG SlumberPod was blowing up by the time we sat down to work on the identity for the pet variation, so it only made sense to carry that brand equity into version 2. For the color palette, we kept the blues from SlumberPod and swapped the red for an orange and brown that related more to fur babies. We turned this new identity into some shiny new packaging and watched SlumberPod Pet make its way to pet parents everywhere. (Shoutout to W/S Account Coordinator Abby Paul for letting Georgia be our crate model.)
Breezy Does It
Not only has SlumberPod been expanding their privacy pod line, they're making the SlumberPod experience a lot cooler for its little users. Version 2.0 of SlumberPod has a dedicated pouch for their new portable fan, circulating air to keep little ones comfy while they sleep. We gave the new fan a fresh, SlumberPod-esque look for its retail debut. Speaking of...
Target Practice
...SlumberPod is at Target.com (and select stores soon)! We love seeing our partners succeed and bring our branding along for the ride. Big congrats to our SlumberPals!
"Wier / Stewart did their creative magic once again, going beyond our expectations. We receive top compliments from major retailers about our packaging, which gives us an edge during sales discussions. We appreciate how the team at W/S listens, gets our brand and culture, and brings it to life in our designs."
Lou Childs / Co-Founder, SlumberPod