Sunsetting SET Magazine
Bookending a Legend
For seven years, SET magazine lived as the voice of Northern Alabama and Southern Tennessee's youth. As a totally collaborative publication in which all content was provided by Listerhill's Hill account demographic, it broke boundaries in terms of financial literacy, design and was available free across the community. For the final issue, we pulled out all the stops to pay homage to one of our favorite projects of all times.
“For a creative, SET magazine was the pinnacle of print. It’s not that often you get to go so bold on design, but SET was cool like that. We’re gonna miss you SET. Sniff... I’m not crying, you’re crying.”
Robbie Jordan / Designer
“SET was one of the first projects I worked on at Wier / Stewart. Over the last 7 years (and 58 issues), I have grown as a designer, print and production manager - just as SET has grown and developed with me. The freedom we as a design team had with this publication taught me to push the limits. I'm proud of all we have accomplished together.”
Lauren Cowart / Designer, Production Manager, Fan
SET's Viking Funeral
Just kidding. Not so much of a "light-the-boat-on-fire-and-push-it-out-to-sea" as a homegoing celebration. For the end of SET, the contributors, editors and the community got together for a good time in remembrance of our friend.
A Fond Farewell
While everyone hated to see it leave, it was fun to watch it go in it's heyday. SET was a different kind of project for a forward-looking client and community
The Sounds of Silence
Our friends at Listerhill thought a silent disco was appropriate, this being what it was. We had to agree.
7 Years. We hardly knew ye.
One of the joys of working on SET was seeing the youth of the community's contributions. Over 150 took a photo, wrote an article, or submitted artwork to the pub. And even though it lived to be 48 in project years, every issue was packed with fresh perspective and focused on what 15 - 25 years olds thought was important. That was truly something very cool to be a part of.
“We pulled out all the stops for the last issue from an impromptu photoshoot with a foot, balloons, and a toe-tag. We put stills of sad movie goodbye’s in the page footers. We turned the SET logo on its side so it became a tombstone. We even put our tears into a subtle pattern on all of the Last Hurrah Celebration collateral. SET in Peace.
Leonard Zimmerman, Jr. /
Designer and SET Enthusiast
“Ending the run with an evolution of the original cover felt like putting a nice, little bow on the project. If anything, SET had even more attitude at the end. It's one of the things we've been most proud of at W/S and couldn't have happened without a lot of great partners over the years. Looking at you, Listerhillionaires.
Alex Wier / Founder & CCO
