The Academyof Richmond County
Founded in 1783. Anything but old school.
Steeped in history, yet leveraging the latest in educational technology and best practices, ARC offers students a well-rounded and rewarding experience unlike any other in Augusta. Here, staff and scholars of different backgrounds, cultures, talents and passions all come together as a community, focused on bettering ourselves and our peers. Visit today and see why ARC is Augusta’s one for all.
The Challenge
Parents and students have choices when it comes to choosing a high school. The International Baccalaureate Program represents the pinnacle in public school academia. And, unlike typical zoning restrictions, anyone in the Augusta community can apply to ARC's IB program. We needed a way to draw attention to the unique aspects of this historic school and get some important dates on parents' radar.
Our Solve
We created a simple microsite that highlights the key information for IB parents and students. It clearly lists important dates for touring schools and registering for IB programs.
Then, we needed people to GO to the site. Our video "All For One" was posted to ARC's Facebook and Instagram pages, linking out to the website.
Not only did our solution drive traffic to the site, we seemed to conjure up some multi-generational Musketeer spirit in the process. Just take a look at the comments on the post.
"While ARC does a great job preparing students for college, it's what it does to prepare you for life that you can't get anywhere else. Getting to film the homecoming pep rally brought back the Pride, big time. "
Alex Wier / ARC Class of '92
"Purple Pride is something that doesn't go away. If anything, it grows. ARC is a unique place. I'm thankful to have the experiences that shaped who I am today. Oh, and they gave me this, no big deal."
Daniel Stewart / ARC Class of '01
Social Performance Over The Past 7 Days
"I really can't overstate the positive impact W/S's implementation of our project, from vision to unveiling, has had on the morale and performance of our school community."
Scott Guinn / Assistant Principal & IB Dean, ARC
"Working with W/S was a pleasure and an experience unlike any other. Their enthusiasm and passion for our school and our students was authentic and winsome."
Jason Medlin / Principal, ARC
Interested in learning more about "The Academy"?
Visit ARC's site and schedule a tour here.
