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Are You A Social Media Strategist?
The Social Media Strategist is a storyteller, a tribe-builder, someone who knows how to connect with people in a genuine way. This team member will also assist in turning social media data, numbers and analytics into actionable insights and valuable takeaways while also establishing and maintaining relationships with clients.
The SMM Engagement Strategist actively participates in a wide variety of social media activities such as social media audits and strategy development as well as audience growth, community building and response management, social bookmarking, engagement, etc., and is well-connected with creative trends and tools in the broader social media world. This role works closely with the Social Media Manager and Creative Team to recommend social media strategies and channels appropriate for client marketing goals and understands how social media tactics relate to the client’s overall business objectives. This role serves as an agency expert on all social media channels, including social networks, content sharing sites, blogs, etc. This person also has excellent taste in gifs. Obvi.
Day To Day
Growth of social media audiences and engaging with followers to spark genuine conversation
Serve as client lead contact for social media ideation and execution to include, but may not be limited to, scheduling social photo/video shoots, getting client testimonials, networking with key partners and influencers, coordinating event coverage, etc.
Lead creative content ideation sessions with internal teams to initiate high quality, innovative approaches to content generation, ensuring our clients each have an industry-leading social presence
Development and deployment of creative ephemeral content (Instagram stories, Reels, IGTVs Facebook live, etc.)
Manage teams and vendors for live events coverage in a way that enhances content opportunities including fostering an environment to inspire user-generated content
Development of appropriate influencer strategies to promote organic growth and brand content
Engage in social listening to understand the sentiment around relevant brands and topics
Collaborate with the design team to create guidelines and standards for social media content
Educate staff and other stakeholders in the use of and best practices for social media platforms and similar technologies relating to digital engagement, digital relationship building, social communities and social Networking
Assess the effectiveness of social media strategies, tactics and campaigns and recommend modifications to achieve goals
Experiment with new and alternative ways to leverage social media activities
Creates comprehensive social media strategies, defining programs that use social media marketing techniques to increase visibility, membership and traffic across all client brands
Areas of expertise and continued learning efforts: social media tools and techniques; new media, “guerilla” and “word of mouth” marketing; strategic planning; technology; metrics analysis, and project management
