The charcuterie board.

It’s a glorious array of flavors, textures and saturated fat. Naysayers will call it a “grown-up Lunchable,” but those in the know understand what it takes to craft the perfect meat-n-cheese spread. It’s not unlike building the perfect campaign.

In 2020, we had the chance to craft a new campaign for the Augusta Convention & Visitors Bureau to get the word out about all that Augusta has to offer. We put out an all-call for Augusta residents to share their perfect AUG itinerary, and we made a few of those residents our campaign stars. It’s one of our favorite campaigns to date, and you can take a deep dive here.

This month, we wanted to show some love to our friends on the Augusta CVB team in the form of a custom board (by Julie Voegtlen) tricked out with a beautiful charcuterie spread. A neighborly gesture, wouldn’t you agree?

The Come See Augusta campaign is off and running, our CVB friends have a belly full of cheese and cured meat and we’re going to share our recipe for the perfect campaign:

Smart Strategy

Trust us—you don’t just show up at the deli counter, start buying a bunch of meat and cheese and expect it to all go together. You’ve got to think ahead. (Graphic: Emily charcuterie board plan)

Same with campaigns: without strategic planning, you’re wasting dollars. Determining the messaging and direction ahead of time ensures your budget is being put to good use. Speaking of budget…

Bold Budget

If you’re setting out to start a campaign, it’s best to have a healthy budget to give it the reach your organization deserves. It’s the difference between American slices and Parmigiano-Reggiano. Great strategy and eye-catching creative don’t mean much if you can’t get it out into the world.

Compelling Creative

That brings us to the next key campaign component—compelling creative. We might be a full-service agency now, but our roots are in kickass graphic design. Our team still loves the challenge of creating something wholly unique, effective, and memorable. Great-looking campaign creative is a feast for the eyes.

Particular Placement

Time to piece this all together and share it with the world. Our in-house media brains have the know-how and the vendor relationships to get your shiny new campaign creative in front of the right eyeballs. Whether your audience is looking at billboards or watching YouTube videos, we know how to find them.

Interested in starting a campaign with us? Hire us.