ZipChef
Whisk-y Business
When Chef Norm and Fernanda approached us for a brand refresh, we knew it was a delicious opportunity. Steaking their claim in a city full of burgeoning families with two working parents, Mighty Meals was ready to engage more of this busy audience in need of options healthier than fast food and without the time to cook from scratch. In order to communicate their brand spirit and promise, we renamed the company ZipChef, emphasizing the chef-prepped, gourmet nature of their menu and the easy, fast delivery.
Z What You Did There
The custom icon, "Zippy," is modeled after none other than Chef Norm himself. Built out of a Z, it leaps over the 'C' in Chef, denoting speed and service. There is also a hidden 'C' built into Zippy's serving platter. Their new tagline, "Chop Chop!", also of course has two meanings.
Excellent Taste
We curated new typography for ZipChef, including fonts with a retro cookbooks-and-fridge-nameplate vibe. The vibrant colors are inspired by their healthy, diverse menu, with lemony yellows and leafy greens. And the checkered pattern denotes both racing flags, for speed, and the nostalgic feel of tiled kitchen floors and checkered restaurant tablecloths.
Check out ZipChef's weekly menu, and treat yo-self to one of their gourmet, ready-to-bake, home-delivered meals today at www.zipchef.co!
"We have been floored by the Wier / Stewart team's ability to transform our brand. By listening to our story and understanding our vision, they were able to take our startup creative and catapult us to the next level as part of our full rebrand. We wholeheartedly put all of our eggs in their basket and we could not be more pleased with what the team delivered."
Norm & Fernanda / ZipChef
"ZipChef has discovered a unique market niche and it's been very rewarding to give their brand a glow-up to help them reach busy folks, like myself, with delicious meals that give people back priceless time."
Rachel Baker / Brand Lead