Aquinas High School
We Don’t Believe in Luck.
The Trinity of Identity.
We recently rebranded a near and dear place to our W/S hearts: Aquinas High School. To breathe new life into the school's brand and create consistency across communication, we reworked all three iterations of Aquinas' identity: The Seal, the School and the Athletic. The result is a consistent, timeless and sophisticated suite of assets that convey the history, integrity and spirit of the school, it's students, staff and alumni. Smart works every time. That's why, just like these Fightin' Irish, we don't believe in luck.
Agency Services
Strategic Positioning
Branding
Visual Identity
Campaign Development
Collateral Design
Merchandise Design
Putting it all out there.
Positioning the Irish based on what truly made them different among the market’s myriad choices in schools was crucial to crafting a message that would make them stand out and immediately deliver to the audience Aquinas’ core beliefs. To that end, we developed the following statement to help center the school internally around what is truly special about them:
Aquinas High School provides a more accessible, well-rounded, high quality college preparatory education compared to other local schools. As a private, faith-based institution, we aim to develop students into purposeful, principled and successful individuals.
Inspiration
Aquinas' new School Logo is inspired by the Chiesa di San Tommaso D'Aquino [Church of Saint Thomas Aquinas] plus the letters "A" + "H" are used to create this unique Icon.
We Are Believers.
Not just in the teachings of our faith, but in instilling those virtues in our students. We believe we offer the best education in Augusta because we believe in our way of administering it. We believe in our families, we believe in our curriculum, we believe in our faculty, and we believe in our students. An education at Aquinas is as much about the student making their way in the world as it is about shepherding them through it. Here, preparing for college and life is about equality of effort from the students, the faculty and the family. Our belief in faith, hard work, community, welcoming and our steadfast belief in each other sets our students up for success.
And, although we are the Irish...
"I can't believe how amazing this all turned out. Wier/Stewart was incredible to work with; they led us through every step of the process and blew us away with their creativity and attention to detail. In partnering with them we got exactly what we were looking for and more."
Tim Przybysz — Admissions Director
Robbie Jordan – Production Lead
“Each piece of the Aquinas High School identity was thoughtfully developed to balance their emphasis on faith while promoting a sense of pride for students and faculty. A holy school spirit if you will.”
The Takeaway
Rather be Good than Lucky
We gotta say.
“Funny how things come full circle! It was very special to be apart of these big projects for my alma mater — we were able to give them the tools (and the looks) to push them into the future. Excited to see the impact Aquinas will continue to have on their students and community!”
— Abby Paul / Account Manager
“Strong photography for a stronger academic program.”