It’s All About We
Listerhill loves their members, work family and community. We let everyone know.
One Voice, Many Audiences
Maintaining Listerhill’s “tone” across myriad campaigns, initiatives, mediums and targets is the greatest challenge in expressing their brand. Strategically, we hyper-focus on a lot of different targets. And even though we may be talking to radically different people, it’s always in Listerhill’s authentic way.
Agency Services
Strategic Positioning
Brand Development
Campaigns
Media Planning & Buying
Collateral Development
Event Creation & Support
Content Development
Non-Traditional Program Development
Defining the Brand
Intuitively, leadership and, really, any of the employees with any tenure knew the brand. However, as a large company, it was difficult to keep those away from HQ in step with the mission, values and culture. We created a Brand DNA built to inspire and inform those who work at Listerhill, bringing them onboard with what the credit union stands for.
Staying True
The beautiful thing about Listerhill Credit Union is that when a member uses the Credit Union to help themselves, they are actually helping others simply by participating in the cooperative. This was something that we thought was a powerful notion to relate to our audience: When I do something for me, like get a loan or open an account, we all benefit. From there, the campaign concept was born and the rest is history.
Collaborators with Courage
Listerhill is the perfect partner in the sense that they know their boundaries and have the courage to go beyond them for the benefit of the brand. We’ve pushed the limits on credit union marketing and it’s paid off.
It’s all about we.
With a renewed focus on brand, Listerhill partnered with us to tell their story to the community in their own unique voice.
Distilling the Spirit
It has been nearly a decade since Listerhill rolled out a brand campaign. Since then, the credit union has grown tremendously. Their assets have doubled, and their target demo has become more refined, segmented and diverse. We helped Listerhill define and focus their powerful brand, then developed and executed creative that spoke to their values and their audience.
We or Me?
Listerhill can crush an event. They are constantly deploying in the community and their presence is always genuine and fun. They totally inspired us to create We or Me, which, in a really interesting way, engages their audience and demonstrates the win-win aspect of the credit union.
We to Me.
Our campaign created an opportunity to develop content internally for the organization. Turns out, folks want to bank with people that actually care. This helped.
Ready when you are.
When it comes to working with our friends at Listerhill Credit Union, we're always ready to go. For their new Smart ATM campaign, we shot over to Florence, Alabama for two days of shooting to create 15 and 30 second spots introducing these banking wonders.
Creating A Cultural Icon
SET is a voice for the youth, a gift from Listerhill, and a metaphor for the cooperative nature of the credit union. In its third year, SET has had over 150 contributors, 58 issues and only one advertiser: Listerhill.
The Takeaway
When you have miniature versions of your client on display, you know the relationship is a good one.
But don’t just take our word for it.
“We loved working with W/S on this very niche event. They truly got it. The overall design made this event seem exclusive without the stuffiness of a formal event. It was the perfect solution of swanky meets chill. There's no doubt the overall look helped us pull in major student leaders from the University of North Alabama's campus..”
— Tosha-Page Whitten / Marketing Project Manager
“SET was one of the first projects I worked on at Wier / Stewart. Over the last 7 years (and 58 issues), I have grown as a designer, print and production manager - just as SET has grown and developed with me. The freedom we as a design team had with this publication taught me to push the limits. I'm proud of all we have accomplished together.”
— Lauren Cowart / Designer, Production Manager, Fan
“We felt like we were kind of asking the impossible – give us a program, not a campaign, to engage our youth demographic with the Hill Account brand. SET absolutely exceeded our expectations.”