Augusta University Graduate Programs
Talking to the Trailblazers
From aspiring artists to PhD level nursing candidates, Augusta University’s student body is diverse in age and interests. In other words, there are vastly different audiences AU needs to address. And, while the overall message is relevant across the board, the creative for Undergrad and Postgrad, specifically, needed to focus on their unique targets. Therefore, we created two commercials that were aligned in sentiment, but spoke to two distinct audiences.